Brand identity
Moatamad
Brand design and roll-out for a pre-owned car company across the UAE, Oman, and Saudi Arabia.
- Sector
- Automotive — pre-owned
- Location
- UAE · Oman · Saudi Arabia
- Brand design
- Brand guidelines
- Roll-out
Scroll to walk through the work
Overview
Moatamad is a pre-owned car company operating across the UAE, Oman, and Saudi Arabia. We designed the brand and rolled it out — a confident, red-and-white identity built to read on a forecourt.
- Brand design
- Brand guidelines
- Roll-out
Through the work
01
How we worked
Understand the market
We start from the needs and the market — a cross-border pre-owned car business that has to feel trustworthy.
02
How we worked
Design & present
We present logotype directions and refine the chosen mark with the client.
03
How we worked
Build the system
The approved mark is delivered with usage rules, a tagline, and its colour and showroom application.
The system covers the bilingual logotype, its usage, and the tagline — 'Quality Pre-Owned Cars' — and how the mark holds up across colour, signage, and the showroom.
What we delivered
- Bilingual logotype
- Tagline — 'Quality Pre-Owned Cars'
- Brand guidelines and usage
- Colour and showroom application
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