Brand identity
Pallavi Vikram
Brand design for a fine-jewellery house — from alternatives and a final mark to the launch campaign.
- Sector
- Fine jewellery
- Location
- Mumbai, India
Scroll to walk through the work
Overview
Pallavi Vikram is a fine-jewellery designer — “timeless creations for priceless occasions.” We designed the brand the way we design every brand: starting from the market and the meaning, not the logo.
Through the work
01
How we worked
Understand the brief
Brand design starts with the client's needs and the market for the product — here, fine jewellery and the occasions it marks.
02
How we worked
Present alternatives
We put a set of directions in front of the client and refine from there, rather than defending a single idea.
03
How we worked
Lock the mark and the voice
The approved logo is presented with its tone of voice and the creative to launch the brand.
04
How we worked
Roll it out
Stationery design and a launch campaign carry the new identity into the world.
We presented alternatives, refined the chosen mark into a faceted gold bloom, and handed over the identity with its tone of voice, the launch creative, stationery, and the campaign to introduce it.
What we delivered
- Logo and brand mark
- Tone of voice
- Stationery
- Launch campaign
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