Meet the founder
Ketan Mehta
Founder & CEO
A brand and marketing-communications leader with more than three decades across India, the United Kingdom, Oman, the UAE, and Saudi Arabia.
- 30+
- Years in branding, advertising & PR
- 1992
- Building brands in Oman since
- 5
- Markets — India, UK, Oman, UAE & KSA
Ketan Mehta · Muscat, Oman
Profile
Ketan Mehta has spent more than thirty years building brands — and the departments, campaigns, and relationships that carry them. He trained as a designer, taking a Bachelor's degree in Advertising and Graphic Design from the Maharaja Sayajirao University of Baroda, and has since practised across India, the United Kingdom, Oman, the UAE, and Saudi Arabia.
For close to two decades he led advertising and public relations at the Suhail Bahwan Group, one of the largest business houses in the Sultanate. He set up its in-house marketing-communications department from the ground up — saving the group considerable cost and giving its brands an advocate who worked with the belonging of an owner — and conceived and designed the group's own brand and logo, working closely with the owner family. In 2008 he launched BMW in Oman alongside the largest single-brand showroom in Muscat, and brought Nissan, Infiniti, and Renault to the market.
Across that career he has handled brand and communications for businesses spanning automobiles, IT and telecom, electronics, engineering and construction, building materials, furnishing, realty, travel, and logistics — and for represented marques from Rolls-Royce and BMW to Carrier, Otis, and Toshiba. In 2010 he founded Creative Elements, his own studio, to bring that range to clients at a boutique's scale — continuing his work with Synergy Advertising for some time alongside it.
Career
Three decades of building brands.
2010 – present
Creative Elements
Founder & CEO
Founded his own studio to deliver a large agency's range — brand, design, campaigns, events, and now software — at a boutique's scale, for clients across Oman, the GCC, and India.
From 2013
Synergy Advertising & Publishing
Head — Advertising & Communications
Led advertising and marketing communications for a roster of Omani and international brands — conceiving campaigns in line with each brand's values, building websites and social presence, and leveraging new media and mobile to widen their reach — a role he continued alongside Creative Elements for some time.
- Khimji's Watches
- Sadolin — AkzoNobel
- Oman LNG
- SARCO
- Zubair Furnishing
- L&T
- Jindal Shadeed
- Muna Noor
2011 – 2013
Suhail Bahwan Automotive Group
Head — Corporate Communication
Owned the corporate identity and brand governance for the group's automotive arm — media relations, press and events, online presence, internal publications, and the communication budgets and strategy behind them.
- Rolls-Royce
- BMW
- Nissan
- Renault
- Infiniti
1992 – 2011
Suhail Bahwan Group
Dy. General Manager — Advertising & PR
Built and ran the group's in-house advertising and PR across its full spread of businesses — automobiles, IT and telecom, consumer electronics, engineering and construction, building materials, furnishing, realty, travel, and logistics — and the international marques it represents.
- Carrier
- Otis
- Cummins
- Toshiba
- Seiko
- Harris
- ABB
Selected achievements
Work that has carried a name.
01
Brand Excellence Award, Middle East
Won the Brand Excellence Award for the Middle East region at the Asia Brand Congress.
02
Built an in-house brand department
Set up the Suhail Bahwan Group's in-house marketing-communications, advertising, PR, and brand-management function from scratch — saving the group considerable cost and serving its companies with far more passion and belonging.
03
Designed the group's brand
Conceived, designed, and managed the Suhail Bahwan Group brand, including its logo, working closely with the owner family after the group became a separate entity.
04
Launched BMW in Oman
Launched the BMW brand in Oman in 2008, alongside the largest single-brand showroom in Muscat.
05
Launched Nissan, Infiniti & Renault
Brought the Nissan, Infiniti, and Renault brands to the Omani market for the group, including its largest Muscat showroom.
06
Wrote on art appreciation
Authored a year-long column on art appreciation for Business Today magazine.
Expertise
What he does, end to end.
- Marketing communications
- Communications management
- Public relations
- Strategic & tactical campaign planning
- Advertising & design
- Online marketing
- Brand management
- Consumer insight
- Social & digital impact
Education & tools
- Bachelor's degree in Advertising & Graphic Design — Maharaja Sayajirao University of Baroda (Vadodara), 1981
- Certificate in web design and online marketing
- Apple Mac and the Adobe Creative Suite; Microsoft Office on Windows
In his words
“In staying true to our big-brand value, often associated with large agencies, we deliver through a personalised experience for each client — keeping the entire process flexible and malleable to their needs.
With projects ranging from a few thousand dollars to millions, we serve a wide variety of clients. We look forward to working with brands that have a purpose, and a goal to change the world for the better.”