Brand identity
Al Tasnim Enterprises
Brand design and a complete roll-out for one of the Sultanate's largest construction names.
- Sector
- Construction
- Location
- Oman
- Brand design
- Brand guidelines
- Advertising
- Website
- Roll-out
Scroll to walk through the work
Overview
Al Tasnim Enterprises, a group company of Al Turki Enterprises, is one of the largest construction names in the Sultanate. We handled the brand design and a complete roll-out.
- Brand design
- Brand guidelines
- Advertising
- Website
- Roll-out
Through the work
01
How we worked
Understand the market
Brand design starts with the client's needs and the market — here, construction at scale in Oman.
02
How we worked
Present & refine
We present alternatives, then refine the chosen direction with the client.
03
How we worked
Voice & creative
The approved logotype is delivered with its tone of voice and the creative to launch it.
04
How we worked
Roll it out
The system carries into advertising, stationery, and collateral across the group.
The final logotype was presented with its tone of voice and the creative to carry it — visuals chosen to connote the group's products and services and tell its story, from the 'Quality You Can Build On' line to a campaign rooted in the land it builds on.
We also built the group's corporate website — the 100% Omani-owned construction company, online, with its products and services laid out for the people who specify them.
What we delivered
- Logotype and brand system
- Tone of voice
- Brand guidelines
- Advertising creative
- Corporate website
- Stationery and collateral
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