Brand identity
Suhail Bahwan Group
Brand design and a complete brand roll-out for one of the largest groups in the Sultanate.
- Sector
- Conglomerate
- Location
- Oman
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Overview
Suhail Bahwan Group is one of the largest names in the Sultanate. We were trusted with the brand design and a complete roll-out — the master logotype and the manual that governs how it is used everywhere.
Through the work
01
How we worked
Understand & explore
We start from the brand's needs and its market, then put a set of directions in front of the client rather than defending a single idea.
02
How we worked
Lock the system
The approved logotype is fixed with its tone of voice, colour, protection zone, and minimum sizes — the rules that keep it consistent.
03
How we worked
Roll it out
The identity is carried across collateral and the group's exhibition stands, executed on the floor.
We built the system that keeps the brand consistent at any size and in any hands — construction, colour, clear space, and minimum sizes — then carried it through to the group's exhibition presence.
What we delivered
- Master logotype
- Brand guidelines — usage, colour, minimum size, and protection zone
- Complete brand roll-out
- Exhibition stand design and execution, Muscat
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